Private Assets

For investors with long-term horizons, private assets offer the potential for enhanced returns. These investors appreciate the focus on business fundamentals and the ability to invest in innovative companies responsibly shaping the future.

Private Assets at Pictet

At Pictet, we entered private markets long before their investment potential became so sought after. Starting with private equity in the late Eighties, we have since diversified into private real estate and private debt. By partnering early on with many of today’s leaders in this space and with companies, we continue to invest in exclusive opportunities for innovation. Over the years, we have demonstrated our depth of expertise with strong results across a range of strategies, accessible directly, through co-investment or as multi manager solutions.

Private Equity

We offer our clients attractive opportunities to invest in private companies – directly and through a long-standing manager network.

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Real Estate

We identify compelling investment opportunities through our extensive network and local presence in key European markets.

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Private Debt

Our longstanding credit heritage and deep expertise provides our clients with rare private credit opportunities via direct lending and manager selection.

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About alternative investments at Pictet

Among Europe’s leading specialists, we have been investing in, managing, and advising on alternative investment portfolios since 1989. 

In assets
Investment offices
Years’ experience


We were early to recognise that responsibly implemented private assets and hedge fund solutions would offer clients a long-term advantage.  We launched our first private equity investment in 1989 and have added private real estate, private debt and hedge funds since.

Why Pictet?

A private company ourselves, we understand private markets and believe in their potential to generate returns and support innovative businesses shaping the future. Our attention to detail, our independence and our long-term approach have brought the distinctive Pictet stability to these areas of investing. 

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