How to manage philanthropy and impact in the family office

Philanthropy

0 min read

Whether you are an entrepreneur building first-generation wealth or part of a family stewarding a multigenerational legacy, family offices are now at the centre of how families pursue their philanthropic and impact ambitions. As the Great Wealth Transfer accelerates, both new and established families are moving their giving and impact work into the family office—seeking greater coordination, alignment, and professionalism.

Family offices and philanthropy

Family offices are ushering in a new era of philanthropy—one defined by purpose, strategy, and measurable results. Today’s families want their giving to reflect their values and vision for the future, embedding philanthropy and impact into the very core of their family offices. This evolution brings significant benefits, but also new challenges: managing philanthropy and impact is complex, often requiring expertise and frameworks that many families and their advisors are still developing. For many, this is uncharted territory—demanding new skills, robust governance, and new ways of working together across generations.

A new generation is taking the reins of global wealth—more attuned to today’s challenges and eager to move beyond traditional solutions. They see their family office as the natural hub to align their philanthropy, business, investments, and voice, driving meaningful impact across all they do.

— Christoph Courth, Head of Philanthropy Services, Pictet Wealth Management

Over the past few years, our Philanthropy Services experts have worked closely with a growing number of families and family offices, helping them bring their impact goals into the heart of their family office. We see first-hand the challenges families face—whether it’s building consensus across generations, finding the right partners, or measuring what truly matters. That’s why we’ve published this guide: to provide a practical, high-level framework for families and their advisors to professionalise their approach, foster intergenerational collaboration, and create the lasting change they seek.

In our work with families, we’ve seen firsthand how embedding purpose at the core of the family office transforms giving into a legacy of impact — uniting generations and empowering them to drive meaningful change together.

— Nina Hoas, Senior Philanthropy Strategist, Pictet Wealth Management

A guide to turn purpose into impact

Our new guide, How to manage philanthropy and impact in the family office, offers practical steps and insights to help your family office turn purpose into impact—whether you are just beginning your journey or looking to refine your strategy.

This guide will explore

The benefits of managing impact aspirations in the family office.
What is “impact”?
How to begin managing impact in a family office?
Strategies for managing impact in a family office.