Pictet Group
Beyond success: entrepreneurship, technology, and the evolution of clothing
Technology & science · 06 ago 2024
0 min di lettura
How will nano materials revolutionise the clothing industry? According to Steve Tidball, founder of futuristic clothing brand Vollebak, we’re entering an age where technology is going to be absorbed into our clothes, turning them into tools. But what does the future hold for clothing as it becomes a technological tool?
From jackets made of 11 kilometres of copper to hoodies fit for Mars, Vollebak’s “future proof” garments are re-shaping the fashion industry. Discover how Steve Tidball built a solid network of A-listers customers by tapping into futuristic mega trends such as the emergence of space travel, all whilst battling challenging health issues. How did Steve’s unique theory of innovation drive his ambition to integrate technology in clothing and what do the next 50,000 years of clothing look like?
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