Pictet Alternative Advisors acquires landmark Zurich Marriott Hotel for direct real estate strategy
The asset, comprising 266 guest rooms, enjoys a privileged riverfront location only a short walk from the historic city centre and main train station.
Operated by Marriott since 1996, the hotel benefits from long-term brand stability and a very strong operational track record. Its public spaces and food & beverage outlets have already undergone comprehensive refurbishment, and the hotel is midway through a guestroom renovation programme, which the Fund as owner will complete to ensure that the hotel remains in line with evolving five-star standards. The hotel will continue to be operated by Marriott.
The Zurich Marriott Hotel offers the most extensive conference facilities among Zurich’s five-star city-centre hotels, with one of downtown Zurich’s largest dedicated meetings and events hotel platforms, spanning 2,100 sqm. Tourism has also surpassed pre-Covid levels in Zurich, while city-centre hotel supply has expanded by only 0.5% over the past decade, contributing to year-on-year growth above 10% in 2025 in revenue per available room in the city’s luxury and upper-upscale segment.
Zsolt Kohalmi, Global Head of Real Estate and Deputy CEO of Pictet Alternative Advisors, commented: “We are delighted to have added this landmark asset in Zurich to our portfolio. We know Switzerland extremely well as our home market, and we look forward both to expanding our portfolio in the country further and to building on our successful track record of investing in luxury hotels and branded residences.”
Roman Lochowski, Principal and Deal Execution Lead for Direct Real Estate at Pictet Alternative Advisors, added: “Swiss real estate, and hospitality in particular, are of long-term interest to us. The revival of investor interest in secure assets in stable regions, given global geopolitical stresses, only reinforces this longstanding conviction.”
Pictet Alternative Advisors has been advised by Baker McKenzie (Legal), BDO (Financial), CBRE (Commercial), JLL (Debt), Drees & Sommer (Technical), and AKD (Legal). The deal was brokered by HVS Hodges Ward Elliott.
Note to Editors
About Pictet Group and Pictet Alternative Advisors
The Pictet Group is a partnership of owner-managers, with principles of succession and transmission of ownership that have remained unchanged since foundation in 1805. It offers only wealth management, asset management, alternative investment solutions and related asset services. The Group does not engage in investment banking, nor does it extend commercial loans.
With CHF 757 (EUR 813, GBP 710, USD 955) billion in assets under management or custody at 31 December 2025, Pictet is today one of the leading Europe-based independent wealth and asset managers for private clients and institutional investors.
Founded and headquartered in Geneva, Switzerland, Pictet today employs around 5,500 people. It has 31 offices worldwide, in Amsterdam, Barcelona, Basel, Brussels, Dubai, Frankfurt, Geneva, Hong Kong, Lausanne, Lisbon, London, Luxembourg, Madrid, Milan, Monaco, Montreal, Munich, Nassau, New York, Osaka, Paris, Rome, Shanghai, Singapore, Stuttgart, Taipei, Tel Aviv, Tokyo, Turin, Verona and Zurich.
Pictet Alternative Advisors (PAA) is an independent unit within the Pictet Group that manages investments in hedge funds, private equity, private debt and real estate assets for both private and institutional clients. Pictet employs around 200 alternative investment specialists and manages USD 54 billion in alternative strategies, with USD 31 billion in private equity, USD 18 billion in hedge funds, USD 5 billion in real estate and USD 1 in private debt (as of 31 December 2025).
