Pictet Direct Private Equity | Capital for Entrepreneurs

Pictet Direct Private Equity | Capital for Entrepreneurs

We are a long-term investor with a mission to support European entrepreneurs, families and management teams accelerate the growth potential of their businesses.

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What sets us apart

The notion of partnership is fundamental to our approach. We aim to work closely with the leadership teams of companies in which we invest, providing not only capital but also hands-on support to build leading businesses.

Our long-term mindset informs our identification of core themes and detailed investment theses that guide our sector focus.

We benefit from being part of the Pictet Group, which for more than 200 years has been building deep relationships with, and providing advice to, European entrepreneurs and family business owners.

We partner with family and entrepreneur-owned businesses in industries that will benefit from long-term secular growth, using our expertise to help them realise their full potential.
— Edmund Buckley, Head of Direct Private Equity

Our criteria

  • Mid market

    We typically invest equity amounts of €20-80 million into businesses with enterprise values up to €200 million. We invest into businesses with a track record of profitable growth and EBITDA of €3-15 million.

  • Flexible capital

    We have a flexible approach to deal structuring and typically take significant or controlling stakes in businesses that are co-owned with founders.

  • Long-term value creation

    We have a determined focus on long-term value creation and seek to hold investments for 6-8 years.

Sector focus

Our investment focus is on industries, business to business services and education and training. We believe both the energy transition and digitalisation will be major drivers of transformation in these sectors.

b2b services Environmental services Infrastructure & renewable energy services Specialist consulting Tech-enabled services TICCIT Services education & training Apprenticeships Digital education Educational support services Higher education K-12Nurseries industrials Construction technologies Engineered products Industrial automation Industrial services Safety & security solutions Energy Transition $7 trillion annual global investment needed to hit net-zero goal (Source: Bloomberg, 2023) Digitalisation €2.2 trillion cumulative additional GDP contribution from digital technologies by 2030 in the EU (Source: European Commission, 2020) b2b services Environmental services Infrastructure & renewable energy services Specialist consulting Tech-enabled services TICC IT Services education & training Apprenticeships Digital education Educational support services Higher education K-12 Nurseries industrials Construction technologies Engineered products Industrial automation Industrial services Safety & security solutions Energy Transition $7 trillion annual global investment needed to hit net-zero goal (Source: Bloomberg, 2023) Digitalisation €2.2 trillion cumulative additional GDP contribution from digital technologies by 2030 in the EU (Source: European Commission, 2020)

Our experience

We seek to work with entrepreneurs and management teams in a supportive and collaborative manner. We are active investors who have experience in building businesses internationally and provide patient support to portfolio companies.

  • 1989
    First private equity investment
  • 5500+
    Full-time equivalent employees
  • 763
    bn EUR
    Assets under management or custody*
  • 220
    Years of partnering for the long-term
*as at 31 March 2025

Our team

Our investments

  • Company profile: Pareto is an award-winning provider of technical building-management services, primarily consisting of the compliance-driven or business-critical maintenance of mechanical and electrical assets. It serves customers across a range of sectors, managing a mixture of commercial offices and highly complex and unique estates (such as zoological sites). The company is currently UK focused, but with a track record of expanding operations internationally (including in Ireland, Canada, Malta, Bulgaria and Romania).

    Investment thesis: Pareto operates in a market that is large and growing, but fragmented. This market is highly resilient to economic cycles, as revenues are largely driven by statutory requirements on building standards or by services deemed business critical. Within the market, Pareto has a differentiated brand due to its ESG initiatives and social inclusion, and is recognised for its quality of service. The fragmentation of the market offers the potential to pursue complementary accretive deals.

    Read more about Pareto

    Announcement press release

  • Company profile: TSG is a Microsoft and cloud-focused UK managed IT services provider. Its offering encompasses Cloud & Managed Services, Business Applications and Cybersecurity, with a focus on the Microsoft software ecosystem. TSG serves 1,300 UK customers nationally across a variety of industries from offices in London, Newcastle and Glasgow, and has been voted one of the top 50 technology companies to work for in the UK. 

    Investment thesis: TSG operates in large, growing and defensible market driven by long-term trends around cloud penetration and business process digitisation. TSG benefits from strong growth, a high proportion of recurring revenue, and customers who value its service quality and technical expertise. We see significant potential to increase TSG’s growth organically and via M&A, including solution areas in Azure, Dynamics and Cybersecurity, as well as accelerating deployment of AI capabilities. TSG’s management team is highly experienced and entrepreneurial, and the investment fits within our focus areas of digitalisation and B2B services.

    Read more about TSG

    Announcement press release

  • Company profile: Keller Früchte + Gemüse (“KFG”) is a leading value-add distributor of ultra-fresh fruits & vegetables in Switzerland. KFG provides a high-quality product range with a special emphasis on ready-to-cook products to a diversified customer base that includes restaurants, hotels, and catering companies. Customers value the high service levels, which are enabled by digitalised processes and next-day delivery out of the state-of-the-art production site in Sins (Aargau) with KFG’s own logistic fleet. 

    Investment thesis: KFG operates in a growing, resilient, and protected market. It is characterised by high barriers to entry, recurring demand, and service quality being prioritised over price. The company’s operational excellence, structural advantages and high service levels have won it a market-leading reputation and loyal customer base. We partnered with the founder to support the company during its next stage of growth. Together we will focus on continuing to serve its clients and accelerating customer growth organically and via selected acquisitions.

  • Company profile: Founded in 1993 and headquartered in Wehrheim, Germany, QGroup has been a recognised provider of cybersecurity architectures, incident response services, managed security services and highly secure operating models for more than three decades. The company operates globally, serving clients with the highest security requirements – particularly in critical infrastructure (including KRITIS), government and public sector, as well as security-sensitive private sector and industrial settings.

    Investment thesis: QGroup operates in the growing cybersecurity market, where continuously rising threat levels and expanding regulatory requirements serve as long-term growth drivers. The company provides mission-critical services to a broad range of public and private sector clients with high security needs, supporting resilient demand across economic cycles. Within the cybersecurity landscape, QGroup is recognised for its high quality of service and innovation capabilities. Given its strong market position, we partnered with the founders to further accelerate its growth trajectory and enhance its service offering and geographic reach through both organic initiatives and synergistic acquisitions.

  • Company profile: Tretor AG is a leading provider of accounting services based in Liestal and Basel, serving northwestern Switzerland. The company serves over 1,000 clients with a broad offering covering bookkeeping, payroll, audit, tax, and advisory services. Tretor’s team of certified professionals has built a reputation for reliability and fostered long-standing, trusted client relationships.

    Investment thesis: Tretor AG operates in the attractive and highly fragmented Swiss accounting services market, presenting significant consolidation opportunities. Accounting services are mission-critical, non-cyclical, and benefit from high revenue visibility due to recurring, long-tenured client relationships. Tretor provides a sizable entry point into this market, with best-in-class utilisation rates and technology adoption. Our platform strategy aims to build the leading SME-focused accounting services group in Switzerland by executing a proven international consolidation playbook. We are partnering with Tretor’s experienced management team, who share our growth ambitions to expand the group’s presence across German-speaking Switzerland through regional hubs and targeted add-on acquisitions.

Our commitment to sustainability

Our approach of long-term partnership means that sustainability is essential. We help management teams operate and grow in an environmentally sustainable and responsible manner, which we expect to create long-term value for all shareholders and stakeholders.

Learn more about Pictet's approach to sustainability

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