Pioneers discover the unknown. Like where to invest next.
If Pictet sees further ahead today, that’s because it stands on the shoulders of its pioneering predecessors.
A pioneering approach
Pictet is a 220-year-old pioneer. From its earliest days, the partners have made ground-breaking investments on behalf of clients. In the mid-19th century they seized new opportunities in railways, shipping, glassworks and reinsurance as the Industrial Revolution spread from Britain across the European continent.
They also made innovative investments locally, founding a real estate company in the 1850s to exploit surplus land released by the demolition of Geneva’s defensive ramparts. Diversifying during the Second World War, Pictet took control of Zschokke, a major Swiss civil engineering company.
Guillaume Pictet’s trips to the New World at the turn of the 20th century spawned two of the earliest ‘thematic’ mutual funds, one to invest in Mexican companies, the other in US electric utilities (Amerosec) — emerging markets of the era. Both became important vehicles for Pictet clients. In 1990 Amerosec was transformed into Pictet’s first fund-of-hedge-funds.
Today, by having the foresight to match opportunity with talent, Pictet has built a leading franchise in thematics and alternative assets, emerging equities and emerging debt.
Pictet’s international outposts embody the pioneering spirit. From the opening of London in 1980 onwards, each overseas base has been the fruit of strategic calculation. In 2020, Pictet opened its first bases in the world’s two biggest savings markets: the United States (New York) and China (Shanghai).
If we lose our entrepreneurial spirit, the values we hold dear — independence, long-term thinking, partnership and responsibility — count for little. At Pictet, we are determined to preserve this spirit.
Why Pictet?
Clients come to Pictet for the attention, time, and expertise our teams give them. They appreciate the difference it makes to work with an independent firm aligned around their interests, with no pressures from external shareholders.
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763BN EURAssets under management or custody*
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24.5PercentTotal capital ratio**
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212PercentLiquidity coverage ratio**
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5500+Full-time equivalent employees
*Figures as of 31 March 2025
** Figures as of 31 December 2024
What we offer
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Wealth management
Pictet Wealth Management provides comprehensive solutions for wealthy individuals and families. We consider wealth management in its widest sense. Our integrated approach is built on three pillars: wealth, investment, and banking solutions. We define investment strategies to meet individuals’ financial goals in the context of their broader aspirations, including multigenerational wealth transmission.
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Asset management
Pictet Asset Management provides specialist investment management services across a range of equity, fixed income, alternative and multi-asset products. Our clients include financial institutions, pension funds, foundations, intermediaries and their clients. We incorporate environmental, social and governance (ESG) factors into all our investment processes.
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Alternative investments
Pictet Alternative Advisors manages investments in hedge funds, private equity, private debt and real estate. We do so for private and institutional clients via selected external managers and direct investments. Our first private equity investments were made in 1989, and in hedge funds in 1991.
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Asset services
Pictet Asset Services manages every aspect of the asset-servicing process, leaving clients free to concentrate on their own priorities — generating portfolio performance and distributing their products. Our clients include fund managers, independent asset managers and institutional investors. We act as an asset servicing boutique, offering standard and bespoke fund solutions, custody and trading. Having no investment banking activities, we act without conflicts of interest.
More information
If you have a question about our services or if we can be of assistance in any way, please use the contact form below.
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