The great digital decoupling and the US-China tech rivalry

The great digital decoupling

When Chinese artificial intelligence startup DeepSeek launched a large language model in January with a similar performance to that of US rival OpenAI at a fraction of the cost and computing power, it did not just set the stage for a battle between the US and China for AI supremacy.

The development ushered in a new world whereby governments now face a stark choice that will define their technological independence, political alliances and economic future. Policymakers are at a crossroads, compelled to choose between aligning with US or Chinese technology, or to attempt the delicate dance of using both. It is a complex calculation with profound consequences.

The great disruption

At the heart of this shifting landscape is a question of resources. The American approach has long been defined by massive capital expenditure. Training a frontier model like OpenAI’s GPT -4 was estimated to cost over USD 63 million, with major US labs routinely spending upwards of USD 100 million by 2024.

Policymakers find themselves at a crossroads, compelled to choose between aligning with US or Chinese technologies.

Deep Seek turned this model on its head. The company reportedly trained its powerful V3 model for a mere USD 5.56 million. This staggering efficiency was achieved through sophisticated techniques like “distillation”– training smaller, nimbler AI “student” models on the outputs of larger “teacher” models – and innovative architectures.

DeepSeek made a pivotal decision to open-source its powerful R1 reasoning model. This move democratises access to state-of-the-art AI, allowing developers anywhere to build upon it for free. The company’s API , the service used to access the model, is 90 percent cheaper than OpenAI’s equivalent, effectively commoditising the foundational layer of AI. This trend threatens the competitive moat of proprietary, high-cost systems.

In response, US AI titans are notstanding still. OpenAI’s CEO, Sam Altman, vowed to “deliver much better models,” and the company’s latest models have shown remarkable advances in complex reasoning and programming. These models have dramatically improved AI’s ability to solve coding challenges, boasting a 69 percent success rate on industry tests this year, a huge leap from just 4.4 percent in 2023. The message from Silicon Valley is clear: the frontier of intelligence is still theirs to push.

OpenAI’s 03 and 04-mini models have dramatically improved AI ’s ability to solve coding challenges, boasting a 69% success rate on industry tests this year.
— Source: OpenAI, as at 15.04.2025

Chip wars and the quest for self-sufficiency

This battle of algorithms is built on a foundation of hardware. Recognising China’s reliance on its technology, the US has imposed stringent export controls on advanced semiconductor chips, the lifeblood of AI development. This move was intended to hobble China’s progress but instead ignited an intense drive for technological self-sufficiency. China’s response has been swift and determined, with one of its tech giants emerging as a formidable domestic competitor to US chip designers. The US, meanwhile, is shoring up its own supply chain.

Frontier language model intelligence, over time

Note: Artificial Analysis Intelligence Index: Combination metric covering multiple dimensions of intelligence - the simplest way to compare how smart models are. It incorporates 7 evaluations: MMLU-Pro, GPQA Diamond, Humanity’s Last Exam, LiveCodeBench, SciCode, AIME, MATH-500. Source: Pictet Wealth Management, Artificial analysis, as at 10.06.2025
For illustrative purposes only. There can be no assurance that these projections, forecasts or expected returns will be achieved.

The CHIPS Act allocates over USD 52 billion to incentivise manufacturers to reshore chip production back to American soil. US tech behemoths are also pouring resources into developing their own custom AI chips to reduce their dependence on single suppliers. Despite these efforts, a technological gap remains. China still lags in the most advanced chip fabrication. However, Chinese firms have become adept at finding workarounds, from leasing offshore data centres to stockpiling, demonstrating their resolve to close the gap by any means necessary.

A clash of values: democratic versus autocratic AI

The competition extends beyond technology and into the realm of ideology. Choosing an AI system is increasingly seen as a political statement. US policymakers, such as Vice President JD Vance, are warning allies against signing AI deals with an“authoritarian master”. The US vision is for AI that reflects ideals of free speech and liberty.

This stands in stark contrast to the Chinese model, where AI must embody“ core socialist values”. Chinese models are known to censor politically sensitive topics and filter criticism of state leaders. This has given rise to the concepts of “democratic AI” versus “autocratic AI”, with significant implications for data security and privacy. The fear in Washington is that China could leverage its access to global user data to train its AI for espionage or malign influence operations. This concern has fuelled a digital decoupling, with services like Perplexity now offering to run DeepSeek’s model on US -based servers, thereby stripping out Chinese censorship and ensuring user data never reaches China.

A 2023 study revealed that 43% of China’s AI venture capital was directed towards manufacturing, compared to just 3 percent in the US.
— Source: Pitchbook, as at 03.04.2025

The new gold rush: economic opportunity

As the cost of foundational AI models plummets, the real economic opportunity is shifting to the application layer: how this powerful technology is put to practical use. This has unleashed a torrent of innovation in sectors from healthcare and manufacturing to consumer tech and government services. China has demonstrated a particularly aggressive push for widespread adoption. A 2023 study revealed that 43 percent of China’s AI venture capital was directed towards manufacturing, compared to just 3 percent in the US . Another report found that half of all Chinese companies were actively using AI, versus only a third of their American counterparts. This rapid integration, spurred by lower costs and a willing consumer base, could translate into a significant national productivity boom. Chinese startups are already pivoting their business models, leveraging powerful, low-cost open-source models to build tailored business solutions without incurring massive upfront training expenses.

A fork in the road

The choices made by nations in the coming years will shape the technological global landscape for decades to come, leading to several potential futures:

  1. A fragmented word: The most likely near-term scenario is a greater “digital decoupling” of the world’ major economies. Escalating geopolitical tensions could accelerate the emergence of at leat two parallel AI ecosystems ‒ one led by the US and its allies, the other by China ‒ with diverging standards and limited interoperability. This could stifle global innovation by hindering collaboration.
  2. Continued US dominance: The US could successfully leverage its lead in cutting-edge hardware and next-generation models to maintain its position at the top, keeping China a step behind. This depends on the effectiveness of its export controls and the pace of its own innovation.
  3. Rapid Chinese advances: Through its focus on efficiency, clever workarounds, and a massive puh in its domestic chip industry, China could achieve near-parity with the US for key AI capabilities. This would fundamentally challenge US leadership and create a truly bipolar AI world.

The rise of DeepSeek has done more than just introduce a new competitor. It has redefined the very nature of the AI race. The choice for countries is no longer a simple technological preference but a profound geopolitical and economic calculation. The path they choose will determine whether the future AI is one of global collaboration and shared progress, or one of fractured ecosystems and escalating conflict over technological dominance.

The content of this article is not intended for persons who are citizens of, domiciled or resident in, or entities registered in a country or a jurisdiction in which its distribution, publication, provision or use would violate current laws and regulations. The information and data furnished in this content are disclosed for information purposes only and do not constitute a solicitation to subscribe to products or services of Pictet Wealth Management*. Pictet Wealth Management is not liable for the use, transmission or exploitation of the content of the site. Therefore, any form of reproduction, copying, disclosure, modi­fication and/or publication of the content is under the sole liability of the addressee of the content, and no liability whatsoever will be incurred by Pictet Wealth Management. All rights reserved.
Copyright 2025
*Pictet Wealth Management includes the entities mentioned in the report published under the following link: www.pictet.com/reports.
Confirm your selection
By clicking on “Continue”, you acknowledge that you will be redirected to the local website you selected for services available in your region. Please consult the legal notice for detailed local legal requirements applicable to your country. Or you may pursue your current visit by clicking on the “Cancel” button.

Welcome to Pictet

Looks like you are here: {{CountryName}}. Would you like to change your location?