Megatrends
Megatrends are the powerful social, demographic, environmental and technological forces shaping our world. Independent of economic cycles, these enduring shifts redefine how societies, businesses and individuals adapt and thrive. Understanding megatrends is key to navigating the challenges and opportunities of a rapidly changing future.
Exploring Megatrends
These articles examine the transformative megatrends reshaping global economies, industries and societies. By exploring themes such as resource scarcity, the shift towards service-driven economies and the complexities of (de)globalisation, they highlight how these forces create both challenges and opportunities.
Technology and science
Environment
Responsible future
From societal shifts to megatrends analysis
Identifying the big and small changes in society and the economy has been our job for more than 220 years.
Comprehensive view of the forces shaping our future
Our megatrends analysis tracks change, including growing disparities in health and wealth in society; the specialisation and sophistication of the network economy; new technology and science in materials including medicine; the threat of climate change, and how changing economic power affects corporate and social governance. Morever, capitalism itself must invest along more sustainable lines to safeguard against tragedy, injustice and instability for the benefit of us all. Pictet’s megatrends give you insights into the patterns and counter-movements that will shape the future.
Ahead 2026
Delve into cutting-edge insights from leading experts on the trends that will define the future.
Megatrends · 11 May 2026
Ahead 2026 – The Pictet Group explores opportunities ahead
Discover the trends that will help shape the future of investments – our latest Ahead report brings you actionable insights from top investment minds and global thought leaders.
Megatrends · 28 Jan 2025
Megatrending 2025 – Opportunities ahead
Discover the forces shaping our world in our latest Megatrending report. Delve into cutting-edge insights from leading experts on the megatrends that will define the future.
Alternatives · 22 Oct 2026
Trudi Usher Boardman named in inaugural Alts 50
Trudi Usher Boardman, Head of Hedge Funds at Pictet Alternative Advisors, has been named in the inaugural Alts 50 list published by With Intelligence. The ranking identifies the 50 most influential institutional allocators in alternatives globally and is based on hundreds of peer nominations reviewed by an independent judging panel.