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Private Equity Investment Strategies

Typical private equity investments are made in non-listed companies. However, the asset class employs several strategies depending on where the company is in its life cycle. Each stage of a company’s life cycle exhibits a certain risk profile and requires a different skill-set from the private equity manager.



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Venture capital

Venture capital corresponds to investments made in young companies with no or limited revenues. This stage emphasizes on entrepreneurial undertaking and typically focuses on less mature businesses and industries.



Growth capital and buyout

Growth capital is the intermediate stage between venture late-stage transactions and buyout deals. Private equity funds pursuing this strategy look for companies with a strong growth potential seeking to gain market share in their respective market, whether it is through geographic expansion, industry consolidation or organically. Growth managers often follow a buy-and-build strategy, acquiring a company of a significant size, then adding smaller companies to the initial acquisition in order to create a significant player in the industry. Growth managers will support the company’s management in its acquisition plan, negotiating the possible debt financing and in efficiently structuring the consolidated business.



Special situations

Special situations funds invest in restructuring, turnaround, distressed debt for control and any other unusual circumstances that a company or its stock can face. This category includes investments in equity and equity-related instruments as well as debt instruments.


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Private Banking, Private Wealth Management, Institutional Asset Management, Independent Asset Managers, Investment funds, Custody & Fund Services, Geneva, Switzerland.